Coca cola pepsi market share uk

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Then Janta Party beats the Congress Party and the Central Government was changed. This change brought problems for Coca-Cola principle bottler, who was a big supporter of Gandhi Family. Now Janta Party government demanded that Coca-Cola should transfer its syrup formula to an India subsidiary Chakravarty, Because of this Coca-Cola backed and withdrew from the country. Inthe coco-Cola company came back to India.

But the scenario of Indian soft drink industry had been changed from to The competition in the soft drink industry had become very tough. The major competitor at that time were Pepsi and Parle. Now Coca-Cola had to make some strategies to survive in this tough competition. The marketing strategies which were made by Coca-Cola company to win the Cola war in s had been very successful as Coca-Cola company had a total market share of So, the Indian soft drink industry saw a dramatic change in the decade of s.

All the companies were trying to win the battle by making good marketing strategies. These days Coke and Pepsi are using the 4Ps of marketing mix Price, Product, Place and Promotion in such a way so that a good quality can be provided to the consumers at a reasonable price to attract the consumers towards their brands. Both the companies know that there is so much potential in the Indian soft drink industry and the can increase their sales by making good marketing strategies.

So, they are spending a huge amount of money on advertising and other sales promotional activities of their brands. The syrup combined with carbonated the soft drink market. It is estimated that this drink is served more than one thousand million times in a day. Equally oblivious to the historic value of his actions was Frank Ix.

Robinson, his partner and book keeper. Inthis beverage got into bottle, courtesy a candy merchant from Mississippi. Now, the soft drink industry has been dominated by three major player — 1 The New York based Pepsi co. Throughout the globe these major players have been battling it. Out for a bigger chunk of the ever-growing cold drink market.

Now this battle has begun in India too. Inida is now the part of cold drink war. By buying over local competition, the two American Cola giants have cleared up the arena and are packing all their power behind building the Indian franchisee of their globe girdling brands. The huge amount invested in fracture has never been seen before. Both players seen an enormous potential in his country where swigging a carbonated beverage is still considered a treat, virtually a luxury.

Behind the hype, in an effort invisible to consumer Pepsi pumps in Rs crores to add muscle to its infrastructure in bottling and distribution. Apart from numbers, Pepsi has made qualitative gains. The foremost is its image. This image turnaround is no small achievements, considering that since it was established intaking the hardship route prior to liberalization and weighed down by export commitments. Now, at present as there are three major players Coke, Pepsi and Cadbury and there is stiff competition between first two, both Pepsi and Coke have started, sponsoring local events and staging frequent consumer promotion campaigns.

As the mega event of this century has started, and the marketers are using this event — world cup football, cricket events and many more other events. Like Pepsi, Coke is picking up equity in its bottles to guarantee their financial support; one side Coke is trying to increase its popularity through.

Eat Food, enjoy Food. Drink only Coca Cola. Eat cricket, sleep cricket. Eat movies, sleep movies.

So there is a real crush in the soft drink market. CSBI o wholly owned subsidiary of the London 7 8. Cadbury Schweppes is hoping that crush is going well and well not suffer the same fate as the Rs. CSBI is now with orange crushand Schweppes soda in the market.

As orange drinks are the smallest of non-Cola categories that is Rs. The success of soft drink industry depends upon 4 major factors viz. If a product is now available at any outlet and the competitor brand is available, the consumer will go for the outlet because generally the consumption of any soft drink is an impulse decision and not predetermined one. The soft drink must be shown off properly and attractively so as to catch the attention of the consumer immediately Pepsi achieves visibility by providing glow signboards, hoarding, calendars etc.

It also includes various stands to display Pepsi and other flavours of the company. COOLING As the soft drinks are consumed chilled so cooling them plays a vital role in boosting up the sales.

The brand, which is available chilled, gets more sale than the one which is not, even if it is more preferred one. RANGE This is the last but not the least factor, which affects the sale of the products of a particular company.

COMPANY PROFILE Coca-Cola Enterprises, established inis a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this Company.

John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early s when bottling franchises began to consolidate.

InThe Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T. Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-Cola Enterprises Inc.

On an annual basis, total unit case sales werein In Decembera merger between Coca-Cola Enterprises and the Johnston CocaCola Bottling Group, Inc. Johnston created a larger, stronger Company, again helping accelerate bottler consolidation.

As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in Unit case sales had climbed to 1. Headquartered at Atlanta, Georgia, they employ approximately employees all over the world. It is often referred to simply as Coke or in European and American countries as Cola or Pop. MISSION, VISION AND VALUES The world is changing all around us.

To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. That's what our Vision is all about.

It creates a long-term destination for our business and provides us with a "Road map" for winning together with our bottling partners. Our Mission Our Road map starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions.

To refresh the world To inspire moments of optimism and happiness To create value and make a difference Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Be a great place to work where people are inspired to be the best they can be Portfolio: Nurture a winning network of customers and suppliers, together we create mutual, enduring value Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean and fast-moving organization 10 Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our Vision a reality.

Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. The courage to shape a better future Collaboration: Leverage collective genius Integrity: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed 11 By contract with the Coca-Cola Company on its local subsidiaries, local businesses are authorized to bottle and sell company soft drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality and uniformity.

The Coca-Cola takes pride in being a worldwide business that is always local. Bottling and distribution operations are, with some exception, locally owned and operated by independent business people who are native to the nations in which they are located.

The Coca-Cola company stock, with ticker symbol KO2 is listed and traded in the United States on the New York stock exchange, common stock also is traded on the on the Boston, Chicago, Pacific an Philadelphia Exchanges Outside the United States, Company common stock is listed and traded on common and swiss exchanges. The Company operating management structure consists of five geographic groups: The North America Group Comprises the United States and Canada.

The Coca-Cola Company continues to activate sponsorships throughout the world including associations with World Cup Soccer. The National Football league. NASCAR, the Tour de France, the Rugby World Cup, COPA America and numerous local sports teams. The Coca-Cola Company has sponsored the Olympic games since COKE IN INDIA Coke gained an early advantage over Pepsi since it took over Parle in Thus it had ready access to over 2,00, retailer outlets and 60 bottlers.

Thus Coke had greater than Pepsi because it had ready access to the Parle network. In an important market like Delhi Pepsi had just one bottler while Coke had four. On the other hand Pepsi had taken over the Dukes Mangola of Mumbai. InPepsi Foods Ltd. At that time, the soft drinks trycoon Ramesh Chauhan, was heading the Parle group and at that time was deciding to explore the possibility of selling his best rolling brands to Coke, rather than to Pepsi.

Pepsi had entered the market 3 years before Coke did. Before the Coke-Parle tie-up in ' Ramesh Chauhan had 2 options before him- 1 to stick around, fight it out again and hopefully, continue with his number one position. This risk of losing out to one of the multinationals, eventually, seemed to be throwing up the second alternative.

Ramesh Chauhan told business world India's most popular business magazine that "it is better to seek a compromise than to fight a lone battle". But he was wisely simultaneously taking steps to safeguard his market share.

In a few months, Parle's products will be launched in ml instead the current ml. The indications are that the company will hold the price line. However, this scenario was taking place pre- liberalization period and hence implied a very high duty on imported items. Entry of Pepsi and Coke in India or their proposals were at that time being opposed because of the impact of first - strike on the minds of consumers.

If CocaCola is allowed an easy and quick entry through a window established by the government, there can be no justification for denying similar access to Pepsi Co.

Basically what was wrong at that time with the Coke proposal was that while the Pepsi deal could go through under the camouflage of horticultures and agriculture 15 Ramesh Chauhan greatest compulsion, to 90 in for the 2nd option was that many of his biggest bottlers were preparing to desert him for Coke. Parle's biggest bottles in the Easter region. Also, there was the most convincing factor for the tie-up, that Parle's Position in the Indian soft drinks market and Coca-Cola's marketing strengths and experience would make an unbeatable combination.

Parle's best known brands include Thums Up, Limca, Citra and others were GOLD SPOT and Maaza. According to a report the deal was that, Parle Exports had transferred the rights of all its reputed soft drinks brands to Coca-Cola company, USA. In short, Coca-Cola Company became the exclusive owner of Thums Up, Limca, Gold Spot, Citra and Maaza and could therefore, withdraw them from the market whenever it would want to.

Under the agreement, the existing bottlers of Parle Exports would continue to produce Parle brands under the licence from the Coca-Cola company. Multinational proposed to introduce its international brands -Coke, Fanta and Sprite at an appropriate time. The Parle bottlers will be bottling these Coco - Cola brands also.

The exact nature of Parle, Coca-Cola tie-up is given below: So, Ramesh Chauhan, sold his soft drink brands of the U. Delhi - based Parle Chairman gave 16 Coke depends on the 54 bottling plants which it was inherited from the Parle by out. So, logically all brands of Parle as well as Coca-Cola will be marketed together. The only problem being that Parle bottlers would not be able to meet the peculiar quality requirements of Coke.

Quality Product Value Customer Service Price 17 Companies spend a larger share of their sales income on advertising and tend to be much more profitable than companies that spend less.

Increases in advertising expenditure are closely correlated with gains in master share even after adjusting for the effects of other factors. Sales promotions like price-off, etc. To some extent companies with high, quality simply have more to say in their advertising, so they are likely to spend more money saying it. Market-perceived quality is a more important measure of competitiveness than market share for 2 bey reasons: Most market leaders had to develop quality leadership to achieve their large share position superior quality is the base upon which market leadership is usually built.

Generally according to data, business that begin with a large share of the market tend to lose share. By contrast, those that begin with superior quality tend to hold or gain share.

Therefore, market share is often a lagging indicator of a company's performance; quality is the clear key to success.

However, recently in the world's famous business magazine, fortune, Coca Cola was rated as the world's number one brand. It must be noted that the brand also has to work in different ways from market to market.

A constant check on, brand management techniques, on the promotion of the brand, in a consistent and robust manner, is essential for the brands future. One point where Coke scores over Pepsi has been in production and distribution system internationally and nationally because of access to Parle's distribution network which ensures the product reaches the consumers in perfect condition.

The advertising message that is conveyed to the people in the advertising slogan "Always the real thing"is a credible statement about the brand's virtues.

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What reinforces this conviction amongst, consumers, apart from the reassurance provided by the consistent quality of the Coca Cola product, is that competitive brands all seek to emulate Coca Cola. There is very little attempt on their part to create a distinctive positioning and personality for their brands.

A vast complex network of production, distribution and marketing has kept the brand in front. Coca Cola has entered new markets and also developing market economics like India with much-needed jobs. Coke attributes its success to bottlers, the Coca Cola system itself, i. Coke's red color catches attention easily and also the Diet Coke which it introduced was taking the Cake, as Pepsi has not come out with this in India.

Ever since Coke's entry in India inCoke made a come back after quitting inin October 24 in Agra, the city was flooded by trucks, there wheelers, tricycle cards-all with huge red Coke-emblazoned umbrellas. Retailers were displaying their Coke bottles in distinctive racks, also with specially-designed iceboxes to keep Coke bottles cold. This was one big jolt to Pepsi. MARKETING MIX WHAT IS A MARKETING MIX? MARKETING MIX OF COKE a PRODUCT Coke was launched in India in Agra, October 24, in '93', soon after its traditional all Indian launch of its Cola.

Coke was back with a bang after its exit in Coke was planning to launch in next summer the orange drink, Fanta-with the clear lemon drink, sprite, following later in the year. Coke already owns more brands than it will over need, since it has bought out Ramesh Chauhan.

Coke just needs to juggle these brands around dextrously to meet its objectives, to ensure that Pepsi does not gain market share in the process. For if a vacuum develops, it is Pepsi which has the brand muscle and the distribution network to grab customers today-not Coke. But Coke could not reduce its marketing support for Thums Up until its own Cola would hit the four major metros Delhi. Bombay, Calcutta and Madras Therefore, Coke had to give its existing levels of support for Parle's brands and would push Thums Up and Limca.

Coke has plans to' use quality and hygiene as USPs. Their aim seems to be to expand market by market, Learning from their mistakes. In, Coke's product line includes, Coca-Cola, Thums Up, Fanta, Gold Spot, Maaza, Citra, Sprite, Bisleri Club Soda and Diet Coke.

Bottle e trade binary options forex trading systems Pepsi, and bottles of 1 and 1. With volumes of Thums Up being low in the capital, there are likely chances of Coca Cola slashing oracle stock marketwatch prices of Thums Up to Binary options demo sheth russian. Analysts feel that this strategy may help Coke since it has 2 Cola brands in comparison to Pepsi which has just one.

Thums up being the local drink, its share in the market is intact, forcing the company to service the brand, as it did last year Mr.

Donald short CEO, Coca United states stock market wikipedia India, said that, " we will be absolutely comfortable if Thums Up is No. We will sell whatever consumers wants us to". Coca Cola India has positioned Thums up as a beverage associated with adventure because of its strong taste and also making it compete with Pepsi as even Pepsi is associated with adventure, youth.

So the producers of these commodities have no bargaining power over the pricing for this reason; the suppliers in this industry are weak. Bargaining Power of Buyers Buyers in this industry have the bargaining power, because main source of the revenue and market share in beverage and food industry are fast food fountain, convenience stores food stores vending etc.

The profit margins in each of these segments noticeably demonstrate the buyer power and how special buyers pay diverse prices based on their power to bargain.

Threat of New Entrant There are many factors that make it hard for new player to enter the beverage industry some of important factors are brand image and loyalty, advertising expense, bottling network, retail distribution fear of retaliation and global supply chain. Innovative Marketing has leveraged their worldwide brand-building strength to attach with consumers in significant ways and impel the growth globally.

This makes it impossible for new entrance to enter the beverage industry easily. Advertising Spend Cock and Pepsi has very effective advertising campaign, their advertising also represent the cultures of different countries. They also sponsor different games and teams and also featured in countlesstelevision programs and films.

This makes landscape very harder for new players to succeed. Coca-Cola is sold in restaurants, vending machine and stores in more than countries.

They have also purchased some of the seasonal investing stock market, this makes difficult for new players to get bottler contracts or to build their bottling plants.

Retail Distribution 25 Coke and Pepsi offers 16 to 21 percent margins to retailers for the space they present. Fear of Retaliation It is very difficult for new player to enter in this industry because; they will be highly retaliating buying stocks for beginners canada local players in local markets and in global scenario they have google adsense money making program face the duopoly of Coke and Pepsi.

This ultimately could result in price war which affects the new player. Coke has significant opportunities within global supply chain to encourage and develop more sustainable practices to benefit consumers, customers and suppliers. While; it is still in the premature stages of exploring these opportunities and dedicated to the economic vitality and health of the farming communities our supply chain engages. Pepsi promotes and support sustainable agriculture not only because it makes good business sense, it purchase million tons of potatoes and presentation on forex trading in south africa. Threat of Substitute Products Large numbers of substitutes are available in the market such as water, tea, juices coffee etc.

But firms counter them with innovative marketing and massive advertising which build growth for their brands by highlighting their benefits. Players also differentiate themselves by well-known global trade marks, brand equity and availability of the products which most of the substitute products can not contest. To protect themselves from competition players in soft drink industry offer Diversify products such as such as Pepsi offers soft drinks Pepsi, Slice, Mountain Dewbeverages Tropicana Juices, Dole Juices, Lipton tea, Aquafina bottled water, Sport drinks, Tropicana JuicesSnacks Rold Gold pretzels and Frito-Lay.

Coke also 26 Competitive Rivalry within an Industry Beverage industry competition can be classified as a Duopoly with Pepsi and Coca Cola. Themarket share of other competitors is too low to encourage any price wars. Cola-Cola gets competitive advantage through the well-known global trade marks by achieving the premium prices. It means Cola-Cola have something that their competitors do not have. While Pepsi has leveraged its worldwide brand-building strength to attach with consumers in significant ways and impel the growth globally PEST ANALYSIS OF COCA COLA COMPANY As the leading beverages company in the world, Coca Cola almost stockbroker trainee resume sample the entire carbonated beverages segment.

Political When Coca Cola had decided to enter a country to distribute the products, Coca Cola was monitoring the policies and regulations of each country. In this case, Coca Cola has no political 60s binary option philippines systems in this matter.

Economic Coca Cola also has low growth in the market for carbonated beverages North America. For stimulating the growth, Coca Cola had spent high budget of indian stock market trading forums to endorse the customers. Social Nowadays, customers tend to change their lifestyle.

Customers more aware about health consciousness by reducing bollinger bands on bloomberg drinking carbonated beverages to prevent diabetes or other diseases. Thus, Coca Cola diversify the products by adding production lines in tea Nesteajuices Minute Maidmineral water Dasani and Adesand sport drinks Poweradeand others.

Technological Because of the developing technology, Coca Cola has advanced technology in producing the products. Then, Coca Cola made innovations by giving flavors to the Coke, such as Cherry Coke, Diet Coke, Coca Cola Zero, Coke with Lime, and others.

But, the customers still prefer the original taste of traditional Coke; it can be seen by the high demands in traditional Coke. To study the marketing video tutorial instaforex adopted by Coca-Cola 2. To study the advertising effectiveness Coca-Cola on customer 3.

To analyze the awareness of consumer regarding Coca Cola. To help the company for further changes in the quality, pricing, and policies. Research design The Research available is descriptive so as to describe the complete qualities of juices available in market.

29 Coca Cola vs. Pepsi Statistics | simyviqoj.web.fc2.com

Sources of Data collection To do a research always we use two sources of data collection. Primary and secondry Primary Source: It is the source which collects the investment options by sbi data through Questionnaire and record the raw data for further analysis, Primary source is used by the face-to-face survey with the customers of the company.

Secondary source is the internet, magazines, and old data files of the research. Sampling Technique The sampling technique which has been used in this research is simple Random sampling. This has been used in order to simplify the process of sample collection and to use our own wisdom and parameters in relation to selection of sample.

New Delhi 29 The marketing mix is divided up into 4 parts; product, price, promotions and place. The product Coca-Cola soft drink includes not just the liquid inside but also the packaging.

On the product-service continuum we see that a soft drink provides little service, apart from the convenience. Soft drinks satisfy the need of thirst. However, people are always different, some want more and others want less.

Therefore CocaCola has made allowances for that by providing many sizes. We also have particular tastes, and again they have provided several options. So, although thirst is what is needed to be satisfied and coca cola pepsi market share uk is the core benefit, we are receiving other benefits in the taste and size. Coca-Cola has developed several different flavours and sizes as mentioned above, but also several brands such as Sprite, Lift, Fanta and Diet Coke which increase the product line length, thus making full use of the market to maximize sales.

The product is convenient, that is - bought frequently, immediately, and with a minimum of comparison and buying effort. The appearance of the product is eye catching with the bright red colour. The quality of the soft drink is needed to be regularly high.

Stock market courses perth wa caps ensure that none of the "fizz" is lost. The bottles are light, with flexible packaging, so they won't crack or leak, and are not too heavy to casually walk around with. The cans are also light and safe.

The product range of Coca-Cola includes: Coca-Cola classic, caffeine free Coca-Cola, diet Coke caffeine free diet Coke, diet Coke with lemon Vanilla Coke, diet Vanilla Coke, Cherry Coke, diet Cherry Coke, Fanta brand soft drinks, Sprite, diet Sprite Sprite Remix Product Lifecycle of Coke: Product life cycle has four phases 1.

The wauchula cattle market where Coke is a dominant player are United States of America, Europe and Asia, Africa. There is a vast difference in terms of above given phases for example, in U. Coca-Cola is currently going through the maturity stage in Western countires. This maturity stage lasts longer than all other stages.

Management has to pay special attention to products during this stage of the product life-cycle. During the maturity stage, products usually go through a slowdown in sales growth.

According to CocaCola's annual report, sales have increased by 1. This percentage has no comparison to the high level of growth Coca-Cola enjoyed during 31 To add a little variation Coca-Cola took the Coca-Cola Classic and added variations to it, including Cherry Coke, Vanilla Coke and Diet Coke. Also Coca-Cola went from 6-oz. Like any company who has successfully endured a century of existence, Coca- Cola has had to remain tremendously fluent with their pricing strategy. They have had the privilege of a worthy competitor constantly driving them to be smarter, faster, and better.

A quote from Pepsi Co's CEO "The more successful they are, the sharper we does gold outperform the stock market to be.

If the Coca-Cola Company didn't exist, we'd pray for bollinger bands etoro to invent them. Throughout the years Coca-Cola has made many pricing decisions but one might say that their ultimate goal has always been to maximize shareholder value.

As Cola consumption has decreased in the US Colas have come to realize the untapped international market. In both Coke and Pepsi had a solid presence in India and 32 In order to grab market share Pepsi began to drop prices even with summer approaching, which was contrary to policy in America. Shortly thereafter, Coca-Cola decided to drop their prices slightly, but focused on the reduced price point of their mL container.

Coca- Cola planned to use the lower price point to penetrate new cities that were especially price sensitive. This low price strategy was not unfamiliar to Coca-Cola. After annihilating the low price store brands, Coke chose to reposition itself as a "Premium" brand and then raise prices.

Coca-Cola products would appear, on the shelf, to have the most expensive range of soft blur money makes me crazy common to supermarkets, at almost double the cost of no name brands. This can be for several reasons apart from just to cover the extra costs of promotions, for which no name brands do without.

It creates consumer perceptions and values. When people why does ebay compensate employees with stock options Coca-Cola they are not just buying the beverage but also the image that goes with it, therefore to have the price higher reiterates the fact that the product is of a better quality than the rest and that the consumer is not cheap.

This is known as value-based pricing and is used by many other industries in attracting consumers. In India, the average income of a rural worker is Rs. Coca Cola launched a ml bottle for just Rs. Coca-Cola entered foreign markets in various ways. The most common modes of entry are direct exporting, licensing and franchising. Besides beverages and their special syrups, Coca-Cola also directly exports its merchandise to overseas distributors and companies.

Other than exporting, the company markets internationally by licensing bottlers stock scottrade the world and supplying them with the syrup needed to produce the product. There are different types of franchising. The type that is used by Coca-Cola Company is manufacturer-sponsored wholesaler franchise system.

It is very comparable to licensing but the only difference is that the finished products are sold to the retailers in local market. Have you ever considered the significance of the Coke vending machine to the success and profitability of the Coca Cola company? This channel is direct to consumer and vending machines often have little to no competition and no trade or price promotions.

The Coke Company operates three primary delivery systems for its business channels: Bulk delivery for the channels of large Supermarkets, Mass Merchandisers and Club stores; For smaller channels Coke does advanced sale delivery for convenience stores, drug stores, small supermarkets and on-premise fountain accounts.

Full service delivery for its full service vending customers. DOD Military Resale retail commands: AAFES, NAVRESSO and DECA Vending 34 EYE CATCHING POSITION Salesman of the Coca Cola company positions their freezers and their products in eyecatching positions.

Normally they keep their freezers near the entrance of the stores. UTC SCHEME UTC mean under the crown scheme, Coca Cola often do this type of scheme and they offer very handy prizes in it. Like once they offer bicycles, caps, tv sets, cash prizes etc. This best russian forex ea is very much popular among children.

Indirect selling Direct Job opportunities for computer science engineers in isro In direct selling they supply their products in shops by using their own transports. They have almost vehicles to supply their bottles. In this type of selling company have more profit margin. Indirect Selling They have their whole sellers and agencies history of the stock market documentary cover all area.

Because it is very difficult for them to cover all area of Pakistan by their own so they have so many 35 They have a separate department for print media. POS Material Pos material mean point of sale material this includes: So Coca Cola Company does regular TV commercials on different channels.

They have so many sites in different locations for their billboards. So far Pepsi has won, outselling Coke COKE'S STRATEGIC MOVE SINCE Four years after it entered the Rs. In these four years the company has successfully managed to fritter away the 69 per cent market share of -the five Parle brands -- Thums Up, Limca, Citra, Gold Spot and Maaza -- which it bought from the Chauhan brothers. Donald Short, CEO of Coca Cola India.

Short is trying to achieve what his predecessors, Jaydev Raja stock market rising wedge Richard P.

Nicholas Ill, could not. Like Pepsi, Coke has started sponsoring local events and staging frequent consumer promotion campaigns. It has started picking up equity stakes in its bottlers to guarantee them financial support though its bullying tactics on paying compensation have drawn sharp criticism.

It has finally started releasing locallycreated ads, using Indian idiom to strike a chord with consumers. And finally it has overnight interest rates forex pushing its strike a chord with consumers. And finally it has started pushing its Indian brands -- led by Thums Up -instead of focusing on only its flagship. After years of eating, sleeping and drinking movies, cricket and Coke, CocaCola is finally waking up to the strength of the local brands that it took over from Ramesh Chauhan in When Coca-Cola came to, India it had hoped to continue its legendary rivalry with Pepsi world-wide and it was expected that the India would 37 So Coca-Cola pushed its own brand.

But somebody forgot to narrate the same script to Indian consumers who insisted that they wanted their thunder back. Coca-Cola has now reconciled to the fact that Thums Up and Limca are the two most popular soft drink brands in India, especially in the western and southern regions. Keeping this in mind the company has lined up an aggressive marketing campaign to push the two brands in the domestic market. Coke itself accounts for 23 per cent. The balance comes from Coke's other brands, including Fanta.

In terms of all-India market share. Thums Up has 16 per cent whereas Coke has Limca will command 15 per cent to 18 per cent, marginally lower than the 20 per cent to 25 per cent which will be spent on promoting Coke. Despite being a global brand, Why did the stock market crash yahoo has built its success on meeting the Indian consumer's needs, particularly in terms of making the brand synchronize with localized events and traditions.

By offering free Pepsi with idli it tried to beat Thums Up and Coke in the south. In Calcutta, where Coke always has a large hold, Pepsi linked itself with neighborhood cricket tournaments.

In Delhi it associated itself with Holi and offered free colour sachets with Pepsi bottles. Sinha, CEO of Pepsi: By contrast, Coke deliberately chose winning strategy for binary options low deposit bring in expatriates.

Instead of trying to create a bond with customers with low impact activities it resorted to high impact activities like sponsoring the World Cup and the Olympics 'in But unfortunately none of these helped it to raise its customer base despite the high advertising spend.

While Pepsi's market share rose from 24 per cent to Coke's lack of freedom to take any decision independently of its Atlanta headquarters was also one of the major reasons why it has not been as nimble-footed as Pepsi in evolving marketing strategy in a rapidly changing industry.

Flexibility is the weapon which Coca-Cola has lacked since all controls are vested with Atlanta. Coke's trade promotions have followed a predictable pattern, offering fat margins to retailers for a limited period of time -- without exploring alternatives that raise the level of involvement for the seller as well as the consumer. In sharp contrast, flexibility has always been one of the most important weapons in the hands of Pepsi Company India.

Every manager and salesperson has the authority to take whatever steps he or she feels will make consumers aware of the brand and increase its consumption. How they go about is completely up to them. We are performance oriented and look at only results, not at the methods adopted to get those results. The conflicts have finally settled down to a pattern that reflect its global experience. Coca-Cota India is floating two subsidiaries, Bharat Coca-Cola and Hindustan Coca-Cola which will act as holding companies for most of its bottling operations.

Thus giving the transnational ownership and control over this crucial part of its operations. Earlier the company had made the mistake of demanding huge investments from its bottlers without worrying about the returns, assuming that they would be willing to sustain losses as long as Coca-Cola did. In the process, it alienated the former Parle franchisees, the Chauhans. Chauhan there is a big difference between the kind of investments Coke has in mind and the kind of investments made by him.

Coca-Cola is now in the process of buying out bottling plants located in Patna and Kanpur, to of its important northern markets. Sinha reveals his relations with the bottlers by saying that they are his partners and the management listens to them, which Coke last year failed to do.

Every member of Pepsi's sales team is meticulously taught the merchandising and display skills that can leverage the reach of the company's bottling network to achieve high visibility for the product. Thus Pepsi Company India has used its eight years in India to develop a relationship with its bottlers that enables it to 39 Short can now adopt Pepsi's method of transferring the transnational's expertise to its bottlers, his brands will benefit.

Pricing is another factor in which Pepsi has always had the edge. Pepsi has consistently used its pricing strategy as an invitation to sample, aiming to turn trial into addiction. It launched theits 1. In both cases, Pepsi raised the price once consumption stabilized, counting on habit to compensate for the price hike.

Coke initially carbon-copied the strategy by introducing its ml. Short is now using a lower-priced smaller-sized version the gain consumers. Coke launched so far in parts of eastern, western and northern India is priced at Rs. According to officials, by launching Thums Up and Limca in a big way, Coke will gain lost ground.

The twin-brand strategy, will help Coke play the pricing game against its competitors. In the west and east, where Thums Up has a dominant market share, the multinational will slash the price of Coke which constitutes only a minor share in the overall volume. A reverse strategy will be followed in the north and south where Coke sells more then Thums Up.

All India Market Shares COCA - COLA Overall Price To gain share in a A. Set general market product line a where price there is growth launching room: Lower prices at period of time.

Lower against Prices specific competitions who will not or cannot rect effectively. New When a new product A. Develop and launch Product need cost or the new product performance can be Generally uncovered and a new B.

T product will a arget specific displace existing customers and market products on a cost or segments where the performance basis. Service To gain share for A. Target Cost of expanding specific the accounts distribution where system, including improved service will additional inventories gain share and the required.

Offer services additional required in general or at specific customersinformation, engineering advice, etc. Expand distribution system by adding more distribution points. Quality When a market A. Sales training program programs to improve information conveyed existing sales skills, by salesmen product knowledge, and territorial and customer management abilities.

Sales incentive program with rewards based increases on at share target customers or in target market of products. Adver- a When tising and segment a market A.

Select appropriate or specific media to reach target work sales pro- inadequate exposure to customer groups.

Set level and Production benefits frequency of exposure media costs to of target customers competition b price A high enough to create change in the benefits adequate awareness of offered is made and benefits and counter needs to communicated. BRAND LOYALTY From a marketing strategy viewpoint, brand loyalty is a very important concept. Particularly in today's low-growth and highly competitive market-place, retaining brand-loyal customers is critical for survival; and it is often a more efficient strategy than attracting new customers.

Indeed, it is estimated that it costs the average company six times more to attract a new customer than to hold a current one. Brand loyalty is often thought of as an internal commitment to purchase and repurchase a particular brand. As a behavior phenomenon brand loyalty is simply repeat purchase behavior.

Both cognitive and behavior approaches to studying brand loyalty have value. We define brand loyalty as repeat purchase intentions and behaviors. While the major focus of our discussion is on brand loyalty as a behavior, we want to emphasize that cognitive processes strongly influence the development and maintenance of this behavior. Brand loyalty may be the result of extensive cognitive activity and decision marking.

Brand-loyal behavior may occur without the consumer ever comparing alternative brands. Decisions have to be made about where and when to purchase the product; some knowledge of the product and its availability must be activated from memory; intentions to purchase ft and satisfaction influence the purchase behaviors.

The market for a particular brand could be analyzed in terms of the number of consumers in each category, and strategies could be developed to enhance ibe brand loyalty of particular groups. In some cases, consumers may purchase only a single brand and forego purchase if it is not available. Consumers may switch occasionally for a variety of reasons: However, switching loyalty from one to another of the brands of the same firm can be advantageous. This is the opposite extreme from undivided brand loyalty.

While we suspect total brand indifference is not common, some consumers of some products may exhibit this pattern. Developing a high degree of brand loyalty among consumers is an important goal of marketing strategy.

Yet the rate of usage by various consumers cannot be ignored. For simplicity, we have divided the dimensions into four categories of consumers rather than consider each dimension as a continuum. Brand Loyalty and Usage Rate Brand Loyalty Brand-Loyal, Light Users Brand - loyal, Heavy users Light Usage Heavy Usage BrandIndifferent, light users BrandIndifferent, heavy-users Brand Indifference The above figure shows that achieving brand-loyal consumers is most valuable when the consumers are also heavy users.

This figure could also be used as a strategic toot by plotting consumers of both the firm's brands and competitive brands on the basis of brand loyalty and usage rates. Depending on the location of consumers and whether they are loyal to the firm's brand or a competitive one, several strategies might be useful; 1. If the only profitable segment is the brand-loyal heavy user, focus on switching consumer loyalty to the firm's brands. If there is a sufficient number of brand-loyal light users, focus on increasing their usage of the firm's brand.

If there is a sufficient number of brand-indifferent light users, attempt to make the firm's brand name a salient attribute and increase usage of the firm's brand among consumers, perhaps by finding a sustainable relative advantage.

It is also important to plot consumers of competitive brands to develop appropriate strategies. If a single competitor dominates the brand-loyal heavyuser market and has too much market power to be overcome, then strategies may have to be focused on other markets.

COCA-COLA Vs PEPSI IN INDIA Coca-Cola controlled the Indian market untilwhen the Janta Party beat the Congress party of then Prime Minister Indira Gandhi. To punish Coca-Cola's Principal bottler, a Congress party stalwart and long live Gandhi supporter, the Janata government demanded that Coca-Cola transfer in syrup formuale to an Indian subsidiary Chakravarty, Coca-Cola backed and withdrew from the country. India, now left without both Coca-Cola and Pepsi, became a protected market.

These domestic producers have little incentive to expand their plants or develop the country's potentially enormous market. Some analyst reason that the Indian market may be more lucrative that the Chinese market, India has million potential customers, millions of whom comprise the middle class, with disposable income to spend on Cars, VCRs and Computers.

• Pepsi: leading cola brands in the UK | TGI survey

Pepsi has also had to take an Indian partners. In the end, all Parties involved seem to come out ahead. Pepsi gain access to potentially enormous market, Indian bottlers will get to serve a market that is expanding rapidly because of competition from abroad and will pay lower prices.

COCA-COLA INDIA TO HARDSELL ALL BRANDS The CEO's business card is printed in English in one side and in the national language, Hindi on the other, he talks of two of India's established soft drink brands as "national treasurers".

He launches a brand of canned coffee for the Japanese market not for sale is India - and call it the "third national treasure", because the coffee beans are sourced from India and that it would generate substantial foreign exchange for the country. Donald Wilson Short of Coca-Cola India CCIwho is trying to project the new patriotic face of the Coca Cola company in India. A query on how much of this sudden change of face has to do with the attitude of the present 48 Government towards MNCs is met with a diplomatic.

Short says I have always been proud of India and have been open about it to the media". Short says that though in the first quarter of this year advertising rupee spent on drink Thumps up.

He claims that in second quarters, it will be reverse, as more money would be spent on promotion of Thumps up. The latest white water rafting ad for Thumps up has costed them three times more than the cost of the Coke ad". The marketing boost for Thumps up has its basis in the fact that Thumps up accounts for nearly 40 per cent of CCIs, soft drink sales while Coke accounts for 25 per cent and the rest is accounted for by the other brands of Limca, Fanta, Citra and Maaza.

Also forthcoming are a few details of the target consumers of the respective brands, Thumps up is a male drink, Coke goes down equally with both genders, Limca act Citra are more for women, Fanta is a youth drink and Maaza is for those who do not always go for the fizzy carbonated drinks. Demographically, speaking, Citra is virtually non-existent up north whereas in South India, Citra has a good market. Thumps up is strong in the east and down south, Mr.

Short justifies the limited progress of Coke and fanta saying that the share of business from these two brands is low because it is not available in half of India. So the immediate task is to increase the search of the two core brands, Coke and Fanta to nearly three-fourth of the country.

Also in line with competition soft drinks market dynamics are huge ad budgets, the difference this time around would be that CCI is pumping money into all its brands, New advertising for Citra is due while Maaza would be pushed aggressively too. Thumps up, Coke and Fanta are already getting due attention, one could perhaps say that the real Cola war with focussed marketing is in the making, not just between the Colas Coke and Pepsi, but between the other brands of the two companies as well.

Mirinda Vs Fanta, Limca Vs Team, Citra Vs 7up, Slice vs Maaza. Coca-Cola India is about to sign a deal with Prakash Chauhan: New Delhi, Nov 20th. Coca-Cola India may sign a deal with Prakash Chauhan within next weeks for acquiring his two bottling units in Mumbai, of the units, Prakash Chauhan owns one jointly with his brother, Ramesh, and the other he owns exclusively it is expected that Prakash will buy out Ramesh Chauhan's stake in the jointly owned bottling unit before handing it over to the Cola giant.

Prakash Chauhan confirmed that the deal with Coca-Cola India would be signed shortly. We have now sorted out the outstanding issues, and the two Mumbai bottling limits would be sold to Coca-Cola, said sources. They did not specify the price of the deal between Prakash Chauhan and Coca-Cola India. With the important Delhi and Mumbai bottling units. Owned by the Chauhans in its bag, Coca-Cola India will find it easy to persuade the remaining bottlers to sell out to it.

The Cola firm has signed a memorandum of understanding with Ramesh Chauhan to acquire his Delhi bottling units in September. In early '96', both Coca Cola India and Pepsi Foods India launched high decibel promotions aimed at increasing the visibility of their respective brands.

Coca Cola kicked off the current round in December '95', after it pipped Pepsi to bag the status of official soft drink to the wills World Cup by offering Rs. Coke's slogan then had been 'The official drink', Pepsi then came out with their's - 'Nothing official about it'.

Coca-Cola's problems don't end there. Other former Parle brands have also taken a beating. And Gold Spot, though still the leader in the orange segment, has lost most of iLs fizz, with a mere 4.

Besides the promotions Coca Cola has finally planned to launch The Real Thing in cans. There rival Pepsi had set aside nearly Rs. While this being only a fraction of the Coca Cola budget. Coca Cola had spent Rs.

Coca Cola has earmarked Rs. Meanwhile Pepsi spent a piffling Rs. While both Coke and Pepsi slug it out for larger shares of the soft drinks market, apparently the market itself is growing pretty steadily. Per capita annual consumption of soft drinks has risen to 3. A third competitor Cadbury Schweppes, its Orange drink, Crush was confined to Delhi and Mumbai and now is planning to expand operations nationwide by the summer of The following diagram depicts the cold war between the 2 Cola giants and shows which one out of the 3 i.

The results have shown that Thums Up is preferred over Pepsi in major soft drinks markets including Calcutta and in major cities of Maharashtra and Andhra Pradesh. The brand tracking study covering Coke, Pepsi and Thums Up had taken into account a combination of performance indicators, like advertising persuasiveness, brand preference and purchase intent, apart from retail audits that are there to measure the case stock in retail outlets.

While advertising persuasiveness measured the ability of the commercials to make the consumers buy the brands at the next consumption brand preference indicated toe choice over other existing brands. Purchase intent measured the likelihood of purchase of each brand at the next consumption occasion. A survey of a sample of consumers in 14 major Indian cities was conducted and the results compiled in the middle of January.

Colas contribute to about 50 per cent of the Rs. The popularity of Thums Up is showing in its volume of sales and it has been proved that there is room for more to feed the hungry soft drinks market. Pepsi had out performed Atlanta-based soft drink major Coca Cola in the country by emerging the leader in the first quarter growth sweepstakes. Pepsi had announced a growth of over 27 per cent during the first quarter against 21 per cent posted by Coca Cola in the first three months of the year.

Pepsi grew by 18 per cent in the same period last year. Problems of empty bottles Opportunities Threats Low PCC as compared to neighboring countries Growing Political risks Coke and Pepsi indulging in rural market internecine competition Rising disposable income Changing consumer trends due to satellite TV. PRIMARY FINDINGS AND ANALYSIS Have you ever tried the product Coca-Cola? This explains the brand awareness of Coca-Cola. Do you enjoy the product Coca-Cola?

What brand would you say is more popular among the public? Do you think the price for a can of Coca Cola is cheap or expensive? If you were to see the Coca-Cola logo somewhere would you recognize it? How often do you buy the product? This shows the brand loyalty of the customers towards Coca-Cola.

Where do you buy Coca-Cola products the most? Restaurants general stores super markets 0 5 10 15 20 As seen in the above chart, customers usually preferred to buy Coca-Cola in restaurants like KFC, Mc Donalds, Sub-Way etc.

The second largest option was General stores stocking Coca-Cola. When a product is launched, avid Coke drinkers choose this soda over any other competitor simply because it's a Coca-Cola product and they trust it.

Although Coke has been into controversies, people still prefer to stay loyal to the Brand with Coca-Cola being termed as a more popular brand than Pepsi. In supermarkets and convenience stores Coca-Cola has their own fridge which contains only their products.

There is little personal selling, but that is made up for in public relations and corporate image. Coca-Cola sponsors a lot of events including sports and recreational activities. Coca Cola Company should try to emphasis more on providing their infrastructure in the market to facilitate their customers. According to the survey, conducted by the international firm Pakistani people like little bit sweeter Cola drink.

So for this Coca Cola company should produce their product according to the local demand. Marketing team should try to increase the availability of Coke in rural areas. They should also focus the old people.

Marketing Management By Philip Kotler Economic Times Annual Report of coca-Cola company. Have you ever tried the product Coca-Cola?

Gender a Male b Female 3. How old are you? Do you enjoy the product? Do you enjoy Coca Colas advertisements on TV? If you were to see the Coca Cola logo somewhere would you recognize it? International Business Strategy Coca-Cola. Start clipping No thanks. You just clipped your first slide!

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