Ebates maker mo money

What do you do when one of the companies you trust least buys one of the companies you trust most? That scenario happened for me today as news came Ebates bought FatWallet. For affiliate industry advocates this news is simply worse than a kick in the gut.

Once you develop a bad reputation it can be hard to shake. Ebates has not had any high profile legal issues or backlash within the industry for a while. Although Ebates has cleaned up, due in part to industry pressure, and is technically in compliance within the terms of affiliate networks like Commission Junction, the reputation they earned still persists.

WeatherBug

Now, by no means is Ebates remotely close to being the worst player in the space. But it is telling that ABestWeb, the largest affiliate marketing community, still maintains a forum for Ebates under the inauspicious headings of Parasiteware and Suspicious Activity. By comparison FatWallet and founder Tim Storm, have enjoyed a stellar reputation. FatWallet even enjoyed recognition outside the industry being recognized as one of the 50 Most Engaged Workplaces in the United States.

Their reputation was so bulletproof that when they announced a forthcoming toolbar, something most advocates would bristle at, they went by unscathed. In fact, when affiliate network ShareASale decided to open up the debate on allowing toolbars, the fact that FatWallet had one was used as an argument as to why the technology might be okay.

Over the last two years there has been a decrease in industry advocacy around what constitutes an ethically acceptable affiliate marketing business model. Some would say that because the industry has cleaned up the need has lessened. That might be true, but I think rather than really cleaning up by making the tough decisions, the industry has simply become more compliant out of fear of legal repercussions.

The success of openly blackhat forums like WickedFire seems to testify to that. Some say that many of the advocates have simply stopped speaking up for various reasons: Whatever the case, when controversially outspoken industry advocate Haiko de Poel Jr. Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing.

In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year award at the Affiliate Summit, and In-house Manager of the Year award by ABestWeb. For four years Angel served as OPM for Jones Soda for which he won his second Affiliate Manger of the Year award at Affiliate Summit.

Currently Angel serves as OPM for KEEN Footwear and MedicalRecords. His former clients include: Dell, Real Networks, Jones Soda, Intelius, Graphicly, Chrome Bags, Onlineshoes. Angel lives north of Seattle, spending his free time reading up on obscure scientific references made by his wife MGX , while keeping up with a horde of cats and a library of books.

You can find Angel on Twitter djambazov. If Tim was offered a lot of money to get out of the grind — more power to him. I have no issues with Tim personally.

I like Tim, I think everyone does, he is hard not to like. It was very very very clear to me that the Ebates of today is much different than the Ebates of years gone by. It is clear that the industry is maturing to some level of consolidation — The fit between Ebates and FatWallet from a talent and product offering point of view looks very solid from where I sit. Thank you for responding Tim. Hopefully something good will be created from PMB.

I joined Ebates 3 years ago as CEO. Today, our practices are quite different, and so is our team.

In fact, not a single member of the management team of Ebates today had anything to do with Mo other than killing it. As for FatWallet, you are right. Rather, we think we can grow faster together than apart — and our compatible cultures and complementary businesses will make it easy to collaborate. I appreciate you taking the time to respond. The fact that Mo Money is gone and there is acknowledgement on the part of Ebates that it was not a good or fair practice is a start.

With the pressure coming from WhaleShark plus all of the pressure in the deals space I have to wonder what impact it will have on your ongoing policies. The stakes are even higher with the set of investors you have. How will that pressure affect you as a company? It will be interesting to see what side of the consumer privacy argument PMB will come out on when it comes to retargeting. It will be interesting to see whether you will bundle your local offers in ways that are not clear to the consumer what they are agreeing to.

It will be interesting to see whether the pressure of competition will cause you to use technology to cut ethical corners like you did in the past. I hope that PMB can be a positive example of performance marketing. The industry could use more positive examples. Thanks Angel, we have had and continue to have some negative examples indeed.

An Ebates CEO who admits what they did was wrong.

That is certainly a start! I have video of their BHO automatically popping and forcing a cookie immediately upon arrival at the Zappos web site.

That is just a single example of the damage they did to the industry. Until they find a way to compensate customers and affiliates alike for their egregious actions of the past, they are the still the same as ever. Tim, congratulations on the sale of your company.

You are fortunate enough to recover the money they took from you over this period of time. As a strategic advisor, I feel it is important to note on the record that the BHO is in an unmarked grave. Is flippancy really productive? I meant no reference to September 11 and apologize for any negative connotations created.

Remove Ebates Moe Money Maker

I am speaking about forgiveness. Must be nice to live in that glass house. Very interesting post… I love the information shared here also with the comments below… Thanks for sharing…. Onlilne Marketing News and Commentary, Since About Angel Djambazov Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. Angel is the Editor-in-Chief and Co-Publisher for ReveNews.

Share This Post Twitter Facebook LinkedIn. Ebates Dines On FatWallet And Its Golden Rep Pat Grady says: September 9, at September 10, at September 10, at 3: September 10, at 4: September 10, at 5: September 10, at 6: September 10, at 7: September 11, at 5: September 12, at 2: October 12, at 5: September 12, at 6: Affiliate Summit Keynotes, timstorm Sells FatWallet, and Evacuating from a Wildfire AffSpot Affiliate Directory says: September 13, at 6: Affiliate Summit Keynotes, timstorm Sells FatWallet, and Evacuating from a Wildfire E-investing says: September 21, at January 26, at Authors Adam Viener Angel Djambazov Barry Silverstein Brad Waller Brian Clark Brook Schaaf Carsten Cumbrowski David Lewis Emily Wilkinson Jeff Molander Jeff Orloff Jim Kukral Jimmy Daniels Jonathan Miller Mike Allen Mike Koehler Peter Figueredo Sam Harrelson Scott Jangro Todd Crawford Wayne Porter Contributors Abrar Mohi Shafee Ada Ivanova Adam Riemer Al Gomez Alan Mitchell Alexander Tsatkin Allan Watson Allyson Steffey Amanda Martin Andrew Jennings Andrew M.

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